Did you know that design thinking can be your secret weapon for project success?

Research by McKinsey shows that companies who embrace design thinking see nearly double the revenue growth and total returns to shareholders compared to their competitors. ( 2018 McKinsey Design report)

Imagine what that kind of boost could do for your projects!

→  CIOs: Design thinking can help you align IT solutions with the core needs of your business, ensuring that technology investments deliver real value and drive innovation.

→ Project Directors: By focusing on user-centricity and rapid prototyping, design thinking can help you mitigate risks, identify potential issues early on, and deliver projects that truly meet the needs of your stakeholders.

→ Project Managers: Design thinking empowers you to lead teams that are more collaborative, creative, and engaged, resulting in higher quality outcomes and increased project success rates.

Embrace design thinking and unlock the full potential of your projects!

If you’re ready to dive deeper into the power of design thinking for project success, here are some highly recommended books:

→ Creative Confidence by Tom Kelley and David Kelley: This book explores how to unlock your creative potential and build a culture of innovation within your teams. It offers practical tips and inspiring stories to help you embrace design thinking in your everyday work.

→ Change by Design by Tim Brown: A classic in the field, this book provides a comprehensive overview of design thinking and its applications in various industries. It offers a framework for implementing design thinking within organizations and demonstrates its impact on real-world problems.

→ Sprint by Jake Knapp: This book outlines a five-day process for rapidly prototyping and testing ideas. It’s a valuable resource for project managers who want to accelerate innovation and reduce the risk of launching unsuccessful products or services.

→ The Design of Business by Roger Martin: This book explores how design thinking can be applied to strategic business decisions. It offers a framework for integrating design thinking into the core of your organization and creating a sustainable competitive advantage.

→ Designing for Growth by Jeanne Liedtka and Tim Ogilvie: This book provides a step-by-step guide for using design thinking to drive business growth. It offers practical tools and techniques for identifying new opportunities, developing innovative solutions, and implementing them effectively.

These books offer a wealth of knowledge and inspiration for incorporating design thinking into your projects and achieving greater success.

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I’m Rod Hutchings, MAppSc, a Certified Executive PM, Agile Coach & Enterprise Design Thinking Co-Creator.

I share tips on leadership, project management, technology and HR.

I am a Transform Melbourne Chapter Lead Ambassador and Hacking HR Speaker and Moderator